OneScreen Inc. (PINKSHEETS: OSCN), has been facilitating video syndication for movie and Broadway content across several Internet web sites. Based on the essence of the OneScreen Media Exchange, video content creators can generate revenue from syndicating content to publishers where advertisers are looking to place their campaigns. Movie and Broadway content is one of many supported category verticals on the OneScreen Media Exchange.
Network Global, a company that operates Broadway.tv, is currently featured on out-of-home television screens in New York City taxi cabs and is now syndicating through the OneScreen Media Exchange. ZAMM.com, a content portal founded by Martin Grove and partnered with Alloy Media for monetization, has also chosen to syndicate movie review content through OneScreen. Moviezen.com, one of the worlds most comprehensive resource for movies with a thriving community of cinema lovers, is also one of the first web publishers to enable movie review content from the Media Exchange among their many movie reviews, celebrity and movie news, photos, and videos. Monetization is provided by advertising networks, including Tremor Media, Scanscout, and Adify Network NCM (National CineMedia). These advertising networks provide targeted video and display advertising with both content creators and publishers sharing in the revenue.
These content providers and publishers are all utilizing OneScreens Media Sites video integration, which provides them instant-on video capabilities without the need to change existing properties or manage complex implementations. The Media Player integration provides advertising network and server optimization and is fully integrated into playlist management provided by OneScreen. These sites are found at videos.broadway.tv, videos.zamm.com, and videos.moviezen.com. “Implementation and customization continues to be an important need of our clients,” stated Spencer Scott, Chief Revenue Officer of OneScreen. “We satisfy this need with robust products that can easily adapt to maximize revenue generation efforts.”
“Since the launch of our OneScreen Media Exchange from its closed beta, we have been seeing significant traction across many verticals,” stated Atul Patel, Chief Executive Officer of OneScreen. “Content companies are joining our exchange at a rapid pace, providing publishers more ways to engage and monetize their users, and offering advertisers better ways to target their messaging to the right audience, at the right place, and against the right content.” OneScreen continues to build enablement technology for all platforms, including Internet, IPTV, mobile, and out-of-home, allowing all the parties to take full advantage of the trends in digital video.
CORAL GABLES, Fla. — kabookaboo Marketing was awarded thirteen ADDYs by the Advertising
Federation of Greater Miami, the local affiliate of the American
Advertising Federation that represents 50,000 professionals in the
advertising industry throughout the country. The ADDYs Awards Show is
the industry’s most significant awards competition in the nation and
honor the best and most innovative creative of the year. Alan Brown,
Principal at kabookaboo Marketing was the Chair of the 2010 ADDY Awards
Show and Camila Correa, Director of Operations at kabookaboo Marketing,
was an integral part of the coordination of both the event.
“The judges for this year’s ADDYs were flown in from around the United
States and truly represent a broad spectrum of creative thinking. We’re
excited to have been recognized for exceptional creative work for the
campaigns we developed,” stated Alan Brown, Principal at kabookaboo
Marketing.
Anchored by a Gold ADDY for the Sound Theory logo, kabookaboo Marketing
also won awards for the Terremark Worldwide rich media banners, the
Goldstein Schechter Koch integrated marketing campaign, the Richman
Greer integrated marketing campaign, the Majestic Mirror advertising
campaign, and the NewArt Miami Website.
kabookaboo Marketing, based in Coral Gables, is a brand development and
strategic marketing company led by principals Ari Rollnick and Alan
Brown. The award-winning firm serves international, national, regional
and local clients including Kaplan Education, EJ Gallo Winery, Cartier
Jewelry, The Cereal Bowl, Flagler Development, The Setai South Beach,
Terremark Worldwide, The United Way of Miami-Dade and the YMCA of
Greater Miami.
Shift Reflects NCC’s Position as a Broad-Based Media Sales,
Marketing and Technology Company
NEW YORK — National Cable Communications (NCC) has re-cast itself as NCC Media, it
was announced today by Greg Schaefer, the organization’s President and
CEO. This change reflects the wide range of media services the company
provides to the advertising industry, whether delivered by cable,
telecom, satellite or interactive platforms.
“NCC Media has evolved from selling spots on cable systems twenty years
ago, to today providing arguably the widest array of linear and digital
ad products in the industry. Our corporate identity now more accurately
reflects the true scope and scale of our dynamic company,” said
Schaefer. “Today’s market requires a versatile, more nimble approach to
advertising sales. Our clients have seen and will continue to see an
ever-broadening range of advertising services available to them,
particularly from our owners, affiliates and partners.”
While NCC was founded as a sales rep company for major cable providers,
the company, jointly owned by three of the nation’s largest cable system
operators – Comcast, Cox Communications and Time Warner Cable, now
represents virtually every other multi-channel TV service provider in
the country, reaching an estimated 98% of all multi- channel homes. It
has further expanded its client base to include satellite, telco,
interactive TV and internet properties.
NCC is also on the cutting edge of technologies which provide innovative
new means of advertising, making it possible to precisely target
consumers by category, media habits, market, city, and even by
neighborhood. NCC Media’s proprietary research and analysis capabilities
make it possible for them to recommend networks, programs, marketing
platforms and digital media extensions that are the best fit for client
brand positioning.
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